If you’re a business owner or marketing manager, then you know the importance of constantly improving the content you are sharing on your website. Online trends change almost daily, so it can be hard to stay up-to-date at times.
From the famously unpredictable Google algorithm changes to the latest content marketing methods, there are constant changes that may seem minimal at first glance. But knowing how to take advantage of these adjustments can make the difference between a fly-by-night company and an expert within your industry.
One of the best ways to stay on top of your game is to read content about everything that’s relevant to your business. The internet is filled with top-quality articles on content writing from authoritative sites like Search Engine Journal and Neil Patel. You simply need to know where to find them.
1. Content Marketing Made Simple: A Step-By-Step Guide – Neil Patel
Neil Patel is an undisputed authority when it comes to content marketing, SEO, and other forms of branding or marketing. You can consider this article by Neil Patel to be the ultimate guide to content marketing and use it to boost your own efforts.
Firstly, it will teach you exactly what content marketing is. You’ll learn that content marketing has been around for decades, and it all started with storytelling. He even talks about the importance of storytelling by telling us a story about Marvel. Classic Neil Patel.
You’ll learn that content writing is only a part of content marketing, though it is the most vital cogwheel of a well-oiled piece of marketing machinery.
Why this article is beneficial:
- Learn key content marketing basics.
- Understand how to promote your content online.
- See how social media comes into play.
- Find some content writing sample articles.
- Study the importance of storytelling and creating a desire for your product or service.
- Learn the stages of every conversion funnel.
- Gain knowledge of how to devise a content strategy.
- Improve your understanding of paid advertising.
2. Why You Need to Create Evergreen Content – Pure Inbound
Do you want your content to do well on Google without the need to constantly produce new articles about every part of your business? You may need to consider writing evergreen content.
Named after a type of trees that never lose their leaves during the year, a piece of evergreen content is written with the intention of remaining relevant year after year. This can include everything from blog articles and service pages to landing pages or sales pages.
An evergreen article has the strong potential to attract organic traffic to your website, generating leads who are interested in what you have to offer them. Along the way, it may also boost your online authority and increase the number of readers who come back to see more of your site’s content.
Why this article is beneficial:
- Learn more about what evergreen content is and its overall purpose.
- See what types of content you can use for evergreen pages.
- Boost your SEO strategies.
- Find out how you can spend less time worrying about writing content.
3. 7 Benefits of Consistent, High-Quality Content Marketing – HubSpot
HubSpot is known for providing valuable information for business owners, marketers, and content writers. As another one of the best articles on content writing, this blog will help readers see the need for consistency and quality over quantity.
You will learn the importance of consistent and constant content marketing for every type of business out there. Almost every B2B business will and should invest significant amounts of their budgets towards content marketing. And this article outlines the seven best reasons why.
But an important factor that many digital marketers neglect is consistency. This means having a steady flow of content going out with your brand’s image across all of your content marketing platforms. Whether that’s your website, Twitter, Facebook profile, or offline marketing options, consistency is crucial.
Why this article is beneficial:
- Get insight into why major businesses spend millions on content marketing.
- Find the benefits of consistency in your own content marketing.
- See why good content can get you leads, increase conversions, and make you more money.
- Learn how you can establish authority within your niche.
- Begin using a system for scoring and evaluating your content.
4. What is Content Marketing & Why It Matters – Search Engine Journal
Search Engine Journal is one of the most widely recognized resources to learn about the latest SEO news, methods, and Google updates. And this particular post is one of the most essential content writing articles every business owner or marketing manager should read.
It will give you a clear understanding of why good content is such a hot commodity nowadays. And again, we see the clear importance of creating interesting and engaging content through storytelling.
Voice search optimization, AR (augmented reality) content, and live streaming are also likely to be at the center of content marketing during this coming decade as new avenues are always coming to light.
Why this article is beneficial:
- Proves why creating personalized and quality content is a must.
- A description of how content marketing will evolve in the next few years.
- Why transparent content always wins.
- Learn how content marketing saves money.
- Understand the need to optimize your content for mobile devices.
5. 9 Proven Ways to Find Your Perfect Target Audience – Pure Inbound
This article from Pure Inbound was written to help business owners and marketers like yourself to know the best tactics for finding your target market.
What is the point of writing an article if you don’t know who it is for?
Quite frankly, there is no point. Without a target audience, your piece of content will likely end up scattered among thousands of other search results with very few people ever seeing it. And even less of those people taking action after they read it.
Writing an article and sharing it with the masses while hoping the right person finds it is like trying to pop millions of balloons with only one dart. Instead, choose one focused “balloon” to aim for as you define your target audience so you can dramatically increase your chances of attracting and converting more leads.
Why this article is beneficial:
- Gain a better understanding of what a target audience is.
- Get innovative and clearly defined strategies to find your target market.
- Determine which platforms will provide the best places to look.
6. The 5 Skills You Need to Become a Successful Content Writer – Entrepreneur
There are many content writers out there but standing out from the crowd might be challenging. Whether you are a business owner who wants to produce their own content or you are actively searching for your own writer, you can learn what to look for.
This is one of those creative and informational content writing articles that every aspiring beginner and even experienced content writer should read.
Today, the job of a content writer is far more than simply putting words on a page. They need to know SEO (at least the basics), how to use publishing platforms like WordPress, as well as a decent understanding of social media marketing. Of course, research skills are a must too.
Why this article is beneficial:
- Learn the most important skills for content writers.
- See how to make your content stand out from the rest.
- Understand why being unique is essential.
7. What Is a Content Strategy? – Backlinko
Content strategy is the process of topic ideation, content creation, writing style, and design. In addition to writing skills, these are arguably the most important skills to have to know how to devise a content strategy.
It all starts with topic selection.
Choosing topics isn’t a simple process of pulling ideas out of a hat. It takes a great deal of time and thorough research of market demands, search volume, and what your competitors are doing with their efforts.
Finding low-competition keywords is difficult but it is these topics that are generally considered to be the golden nuggets of your initial content marketing strategy.
Why this article is beneficial:
- Gain an understanding of how topic ideation is done.
- See the way content should be structured and planned.
- Learn where to get design ideas.
- Basic steps on how to optimize content for search engines.
8. What is SEO Content? – WordStream
If you’re a relative beginner to search engine optimization (SEO), then this is one of the best articles on content writing to provide you with a guide to writing with SEO in mind.
A major part of SEO is keyword research and keyword optimization.
Knowing how to find keywords is one of the most valuable skills a content writer and marketer should have today.
On top of that, you’ll learn how to optimize content for SEO without keyword stuffing while also providing value to the value. And the article also discusses various strategies to improve the user experience on your website, which can make your site rank higher on search engines.
Why this article is beneficial:
- Gain valuable knowledge of how to find keywords.
- Get basic ideas on how to optimize content for SEO.
- See how you can develop an SEO strategy.
- Understand why knowing your audience is key.
9. The Nine Ingredients That Make Great Content – Neil Patel
We’re back to Neil Patel with this one, but only because he has so much useful content. We could link to almost any article of his and find value for content writers, business owners, marketers, you name it.
And that’s exactly the essence of good content – every piece you publish should offer some value to the audience. Writing content that serves no purpose simply for the sake of writing something won’t get you anywhere.
This is one of the best articles about content writing as it contains so much valuable information that every content writer should know about.
Being original and creating actionable and valuable content still seems to win out in most cases.
Why this article is beneficial:
- Help you understand the nine key factors of great content.
- Cheap content gets you nowhere.
- Being original and helpful is the way to go.
- Accurate information is vital.
10. How to Write a Blog Post in 9 Steps – Ahrefs
If most of your writing work comes in the form of blog posts, then this article is a must-read for you. You’ll learn how to write articles that visitors will read now and for months or even years to come.
This starts with topic selection and then continues with writing the blog post nicely and professionally.
Ahrefs is also an amazing site to find content writing sample articles you can pull inspiration from.
And you’ll do well to follow some advice in this article along the way. Tips such as writing an outline, adding keywords, and editing your post will be helpful tactics for your own future posts.
Why this article is beneficial:
- Learn how to write blog posts that get readers.
- See how to keep your content interesting for years to come.
- The best ways to optimize and format content.
- Insight into why being strategic is the right answer.
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Everyone who wants to improve their marketing efforts should constantly read articles on content writing as a way to learn new trends, understand industry changes, and promote their website. These content writing articles will help you boost your content writing and marketing skills to another level.
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