Are you dreading the thought of writing content for your business website or blog?
Few business owners and managers have the availability (or desire) to produce written content to share across their online platforms. Instead, you may prefer to buy website content articles and other pages that are created by others.
But what is the best way to do this while ensuring they provide the same quality, authority, and industry knowledge you would expect from yourself?
If you’re thinking about purchasing articles for website content, a review of the resources below is a great place to start. We’ll be looking at five ways you can buy content articles for your website as well as the pros and cons that come with each option.
1. Hire Freelancers
Thousands of content writers across the internet are being hired as freelancers to produce various types of written content for companies. Rather than work for a salary, these individuals sell their writing services by the hour, project, or even per word.
Freelancers can be found via Google searches, through online databases, content mills, and on search platforms like Craigslist.
Pros: Many freelancers develop a niche, which means finding someone in your industry could lead to more authentic content. As long as they have strong customer service standards and communication skills, you will likely enjoy a more personal experience while working with them.
You may even find new freelancers offering free website content articles as they build up their portfolio, though it’s important to remember that you get what you pay for.
Cons: One of the biggest disadvantages of buying website content articles from freelancers is their limited availability. Odds are they will have multiple clients and may not be able to handle a larger workload depending on where they stand with other customers.
You will also have less control over a freelancer as they set their own hours and timeframes, which may not work with your schedule needs.
2. Look Through Content Mills
One of the best places to get articles for website content is through content mills. Sites like Upwork, Fiverr, TextBroker, and Contently are popular places to post jobs where freelancers and agencies can apply to assist you. While they do have a controversial reputation due to the high number of unreliable workers, you may get lucky and find a diamond in the rough.
You can set the expectations for the project and look through candidates to find someone you feel with be the best fit based on their experience and portfolio.
Pros: You’ll find the largest selection of reliable freelance help through sites like the ones listed above where you can set your own price range. Many of the content mills have ways to narrow down the results to help you find someone who is a good fit.
Cons: Because there are millions of freelancers looking for work on these content mills, it can be a major undertaking to search through all the available options. While you can narrow results, you will still have to go through a large number of individuals before finding someone who is qualified to handle your specific project.
3. Find an Article Marketplace
Did you know there are places online where you can buy content articles for your website that have already been written? Article marketplaces like this one boast pre-written content that can be browsed like an eBay store before making your purchase.
They’ll show you a preview of the article to give you an idea of what is covered, though most of it is blacked out to prevent plagiarism.
Pros: First of all, the content is cheap. All the work has already been done so all you have to do is click and purchase the article you want to buy for your website. Some article marketplace sites also provide ways to search by industry or topic to narrow down your results.
Cons: You’ll be lucky to find one that fits your style, specifications, and topics while also providing the type of quality you expect for your website content. And once the purchase has been made, if you don’t like the full article, you’re out of luck.
You’ll end up having to revise it yourself or pay someone else to do it for you.
4. Choose a Team Member
Depending on the size of your team, you may already have a member of your group who has a knack for the written word. If their current workload allows it, you could always have them produce website content articles to share on your blog. It will fill the need for content and keep the communications about these projects in-house.
Pros: Internal access and control make it easier to manage deadlines and other expectations. You’ll be able to monitor and manage the flow of work to ensure it’s addressing every aspect you want to cover.
Cons: While your employee may be a good writer, they may not have the knowledge or experience needed to produce high-quality SEO articles for website content. So, even if they write clear pages, this content will most likely be seen by very few because it won’t be ranking on relevant search engines like Google.
5. Rely on a Content Writing Agency
Outsourcing your website content articles to an agency entrusts the process of content creation to a team that is highly experienced in a wide range of pages, articles, case studies, and more. Strong content writing teams bring a variety of individuals who comes from numerous backgrounds to give you a deep pool of knowledge to work with on your projects.
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As long as you find a dependable and organized team, they’ll create targeted content that is focused on the exact needs of your clients. This will remove the stress and effort from your to-do list as they take over the entire process. All while handling the workload at a convenient fixed monthly cost.
Pros: When you buy website content articles from an agency, the greatest advantage comes in the form of high-quality, professional work. Their writing expertise also provides a faster output potential, opening the door for scalability.
Produce as much content as is necessary to ensure your website is recognized as the most trusted authority in your industry. And when you choose a team that emphasizes an SEO content strategy, you’ll receive the added benefit of being found on Google.
Cons: Among the few cons of working with a content writing agency, the team may not specialize in your precise niche. Though, if you find a team with an aptitude for detailed research, they will still be able to provide you with powerful content related to your industry.
Which Way Will You Buy Website Content Articles First?
Content with poor quality will lead to poor engagement and an inability to rank on Google. But each of the resources mentioned above provides a great opportunity to create dynamic content for your website and blog. It is vital to do your research and determine which one will be the best for you and your business needs.
For the most hands-off option, a content writing agency like Pure Inbound will completely take over the efforts to produce articles, blog posts, and other pages.
Our team focuses on creating content that will boost your brand authority, set you up as an industry leader, and ensure you are found on search engines. To learn more about all the ways we can help, contact us today!