In today’s tough and competitive world of marketing, you don’t exist if you don’t have an online presence. And even when you realize this, it can take a lot of time, knowledge, and effort to build this presence through the use of effective content marketing tactics.
As you begin to boost these efforts, you’ll quickly find there are designated specialists who will help you spread the word about your business online. Some of the most helpful and effective resources for this are content writers.
But when it comes to hiring a writer for your business, you may be surprised to find that they’re not all creating the same type of content.
Did you know that there are 14 different types of content writers?
Just like doctors that focus on one particular field of medicine, content writers tend to focus on only one or two aspects of content writing and master them to perfection.
If you’re looking to hire content writers for your business, don’t worry – it’s not that complicated. But you will want to know the difference between them beforehand so you can be certain the one you choose is ready to meet your needs.
What Do Content Writers Do?
Content writers will help you create written content for online platforms including blogs, social media, news sites, and more. This content is made with the intent to help you establish and maintain your brand’s image while engaging with potential customers in a resonating way.
Good content writers will also be involved in planning your content strategy, preparing, writing, and then editing your content.
Normally, when we think about content writers, we simply think of blog posts. But there are many different writing tasks content writers can help you with including:
- Blog posts
- Press releases
- Social media content
- SEO content
- Technical content
- And so much more
And for each type of content, there is a content specialist to help you out.
14 Types of Content Writers Worth Knowing About
The types of content writers you will hire for your business will depend primarily on your goals. Consider what sort of content you need, and then determine which of these individuals could best help you accomplish your goals.
1. SEO Content Writer
An SEO writer is one of the most important content writer types out there. The need for these individuals and their expertise extends to both small and large businesses.
SEO (Search Engine Optimization) is the “science” of optimizing your content so that it ranks higher in search engines like Google. Professional content writers focusing on SEO must know how to incorporate keywords into their articles and pages seamlessly. But SEO is much more than simply knowing the right words to put down. These writers will also take care of title tags, metas, URLs, and other crucial factors in order to rank your content.
The ultimate goal of every SEO content writer is to get their blog posts or articles to the first page of Google search results. Sites that rank on the first page get more clicks and consequently, more leads, which means more chances for revenue.
Studies show that the site ranking in the first spot in Google gets a staggering 33% share of all search traffic – and that’s exactly what SEO content writers can help you achieve.
2. Blog Content Writer
Every business should have a blog, no matter if you’re a small, medium, or large business. But it’s even more important for smaller companies to have a blog and update it regularly.
Firstly, blogging helps you establish yourself as an authority within your industry. By providing valuable and informational content for your clients, you’re giving something away for free, which gives you a great deal of credibility. You also display your expertise in your field and build trust with your readers.
From there, it helps you increase traffic from search engines effectively, increasing your chance of getting new leads to flow into your marketing funnel. Google likes high-quality, engaging content with a lot of useful information. If your content writer is able to provide that, then you’ll have a much better chance of seeing a boost in your conversion rates. Also, a new blog post means a new indexed page for you, increasing your ranking in search engines.
It’s important to know that blogging takes a great deal of effort and time, and it should be taken seriously. Professional content writers will help you create stunning blog content consistently to get you ranked and establish your business as an authority.
3. Long-Form Content Writer
Long-form article writers are some of the most sought-after creators among the many types of content writing. Not many writers have the stamina or elaborate vocabulary to produce high-quality long-form content. But for professionals, long-form content is their bread and butter.
They will help you produce pieces of content such as eBooks, case studies, white papers, skyscraper content, pillar posts, evergreen articles, and other types of content with 3000+ words. These writers love data and facts, and they will have a keen eye for details. They are highly reliable at writing long articles and other pages without being redundant.
Long-form content will help you establish yourself as an authority in your field. It also tends to rank much better than short-form content. A study by Backlinko clearly shows that long-form content almost always beats short content.
Content writers you select for long-form writing should have a reputable amount of knowledge in your niche, too. But they should also not be afraid of learning new things and become an authority themselves in the process.
4. Social Media Content Writer
A social media expert is one of the content writer types that’s gaining more and more popularity with each passing year. Nowadays, having a blog might not be enough to connect with your customers, both new and existing.
Over 3.6 billion people from all over the world use at least one type of social media. And that number is likely to grow to at least 4.4 billion by 2025. Facebook alone has more than 2.5 billion monthly users, making it the most popular social platform in the world. It’s followed closely by Youtube, Instagram, WhatsApp, Twitter, and Reddit.
It’s easy to see why you should tap into that massive pool of social media users.
But social media content writing demands creativity. Your social media account should stand out from the crowd with consistent and interesting content such as quality posts, quizzes, interactions, comments, replies, and outreach.
When hiring a social media content writer, make sure they are a creative and dynamic person who likes to think outside the box. This individual will become your brand’s spokesperson for thousands or even millions of social media users, so make your decision wisely.
Copywriters and content writers are similar, but they do slightly different work. Good copywriters will use their creativity to create inviting and engaging blocks of text for your website, whether it’s your landing page, sales page, product descriptions, or sales letters.
The ultimate goal of a copywriter is to increase the conversions of the content they write. They must learn the basics of persuasion, but they must also know how to create stories for your brand and write in accordance with your brand’s values.
There are also several subtypes of copywriters: direct response copywriters will help you write copy with the intention to get your customer to take action immediately. Website copywriters will help you write landing pages or sales pages that guide your customers through your website’s funnel.
Copywriters will help you with:
- Landing pages
- Sales pages
- Product descriptions
- Emails and sales letters
- Conversion funnels
6. Email Marketing Writer
Email marketing is one of the most effective types of marketing you can do right now. It represents a small investment with massive earning potential. On average, you can get $38 for every $1 spent with effective email marketing (and that was in 2015, today it’s even more!)
A talented and experienced email marketer is one of the most sought-after types of content writers. They have the potential to provide the best ROI for almost any business. They will help you nurture your email list and write high-quality emails with autoresponders, email sequences, sales letters, and others.
Email marketing is made easy nowadays with email software like MailChimp, for example, which lets you send them in bulk. But the email content still doesn’t write itself – you need an experienced writer to do it in order to get as many conversions as possible.
The goal of an email could be to get the person to buy something from you, or it could be as simple as getting them to read your latest report or blog post you published.
Email marketing writers will always test and try to increase conversions by optimizing headlines or changing a few lines of content in order to get the most out of your email marketing efforts.
7. Technical Writers
Technical writers are also in high demand. These individuals will write about highly technical concepts and make them easier for the average reader to understand.
A good technical writer should possess a high level of knowledge about the topic. They should focus on details and translate complex concepts into easily digestible content that almost everyone can grasp
Technical writers are sometimes confused with tech writers. The latter are writers that write about technology, while technical writers write about intricate concepts, and they could write in almost any niche, including technology.
Technical writers will be handy for you if you need them to write a how-to article or instruction manuals. This content should be absolutely clear to the reader, which is not always easy to do. And that’s why technical writers often get paid more for their work.
8. Press Release Writer
Press release writers will write statements about your business that are published on press sites
These are content pieces that businesses send to publications to provide information or release an official statement about the latest developments in their company. It could be to inform the media about your latest product launch, or it could just be a simple announcement.
Either way, you will need a press release writer to write one that is effective. Press releases are normally somewhat formal and should always try to provide as much information as possible. They often have ins with press publications that could get your company’s name out there even more.
9. Feature Writer
Feature writers are stuck somewhere in between journalism and pure content writing. They will write feature stories or long-form articles that focus on an interesting story.
Feature writers are some of the most creative people out there. You will need to lend them a great deal of writing freedom in order to let their writing style shine through. But finding a good feature writer is not always easy.
Top publications across the world often employ feature writers to write these articles for them. Many businesses also use feature writers to create content about different topics, whether it be travel, food, or other niches where there is room for some personality.
10. Editorial Writer
An editorial writer is someone who writes opinion pieces. Again, editorial writing is often seen in some of the top publications from all over the world.
Editorial writers are not bound to be formal and impartial though they don’t always show both sides of the story either. They typically tend to lean towards one opinion about the topic at hand.
Editorials will, most commonly, cover political topics, but they can also cover a wide variety of other subjects.
Unlike editorial writers, journalists are obliged to write purely informational and factually-correct content. Journalism is probably the oldest type of content writing out there, having been around for centuries.
They are generally obliged to tell the factual truth, no matter how difficult or opinionated the topic might be. Today, there are many freelance journalists seeking gigs here and there, but you’ll still find that the majority of journalists are in-house with publications.
Journalists can help your business if you have to report the latest news about your company, product, or service. They will do research and come up with factual news articles that you can publish on your website. This is also great to establish yourself as an authority and a primary source of news for your readers.
12. Report Writer
Report writers will usually do large amounts of research in order to extract the most important data and compile it into a large-scale report.
These writers are very popular with businesses today because reports are helpful for businesses who want to provide useful information to their readers. You can establish yourself as an authority with reports, as it’s a type of content that gets linked to quite often since you’re providing something unique and fresh.
Reports will often contain data and statistics that can’t be found anywhere else on the internet. Usually, report writers have a specific purpose and a clear audience, so they should write clearly and as factually-correct as possible.
Scriptwriters are not only the type of writers who write scripts for movies and major films. Instead, companies can use scriptwriters to create scripts for their business video content.
Oftentimes, the difference between generic video content and good, viral video content is the script. If the wording is written in an interesting and engaging way, then it’s more likely to be popular with the viewers.
And that’s the main job of a scriptwriter: to create scripts for interesting videos that will more often than not, beat generic videos that some other companies in your field might be producing.
Ghostwriters are like air – they are invisible to the public, but everyone knows they exist. These writers will create content for publishers or companies in order to help them save time. Many companies hire ghostwriters because they are not good at writing but still want to publish articles under their own names.
These writers are helpful for businesses who want to conserve time and produce top-quality content while still being credited for the work. Freelance ghostwriters can be found all over the internet, but the difficulty comes in finding one who is reliable, well-spoken, and can create content centered about your brand’s voice.
You might find ghostwriters who will specialize in only one specific niche or they may cover a wider array of topics. Most ghostwriters can also fall into almost any of the aforementioned categories as they are often versatile and can cover many different types of writing.
Final Thoughts on the Many Types of Content Writers
So now that you know what types of content writers are out there, do you know which kind you need for your business?
Each type of writer can benefit your company in their own way, so you will have to evaluate your marketing strategies and determine who can best assist you. Set your goals and choose your writers based on those objectives. This will be among the first steps to creating a strong, authoritative online presence.