There are more than 2.05 billion consumers online looking for everything from local business services to home products. If you want to reach all of these consumers, it is crucial that you integrate different types of content writing services.
Your consumers are online, so it makes sense for you to market to them where they are most accessible. The best content writers will help you craft a brand image and tell your company’s story, attracting attention everywhere from social media to your website.
Along with marketing your products, your content can raise brand awareness and create a buzz about what your company has to offer.
What Are Content Writing Services?
An estimated 62% of marketers and business owners don’t have enough time to make content. Whether you run a small business or head a global marketing department, using different types of content writing services can help you attract new customers and retain current clients.
When people talk about website content writing services, they generally mean text-based content including things like blogs, press releases, social media posts, and SEO articles. You may also consider hiring a content writer to create whitepapers and how-to guides that help your customers learn about your products or services.
There are many content writing styles you can use to improve your company’s profitability and generate new leads for your sales funnel. Content writing will help your business in a wide variety of ways such as:
- Educating your customers.
- Positioning your company as an industry expert.
- Increasing conversions.
- Building trust with your target audience.
- Bringing in website traffic.
- Boosting brand awareness.
- Improving your credibility and authority.
- Increasing your online visibility.
- Attracting views and conversions long after the content was made.
9 Different Types of Content Writing Services
The content you use depends on your goals. Your company can use various types of digital writing like blog posts, SEO articles, static pages, landing pages, and pillar content. If you are interested in building your presence online, see which of the following content writing styles will be most beneficial for you.
1. Blog Posts
A blog post is used by everyone from small businesses to major brands for creating networking opportunities, bringing in leads, educating your audience, and showing off your company’s expertise. They help you quickly build your brand and increase website traffic when written with effective and relevant information.
You can have blog posts created about collaborations, press releases, and company news. How-to blogs, listicles, stats, and step-by-step guides can then be used to help you educate your consumers. Plus, any blog article can be easily shared on social media channels to reach more consumers without any additional marketing cost.
2. SEO Articles
With help from the best content writers, you can increase your search engine rankings with SEO content. Google and other search engines use factors like keywords, backlinks, and title tags to identify what your site is about. Then, the search engines rank your website according to these factors.
The number one search results get a staggering 32.5% of search traffic. Meanwhile, the top three results combined attract more than 61%. By using website content writing services to rank higher in Google, you can bring more of this traffic to your site instead of your competitors.
3. Landing Pages
If you are trying to build an online presence, you need to craft the perfect landing page for your site visitors to find. These pages are one of the first steps in the marketing funnel, and they are an important way to keep viewers on your website.
When you have properly constructed landing pages, the call-to-action and content make readers click through to other parts of your site. Landing pages are among the most important ways to draw in new clients who find your company online.
4. Static Pages
Along with creating landing pages, your business also needs to make service pages and other static pages. Website content about your products, services, about us, or customer testimonials is a necessity for your company website. These pages form the basic skeleton of your site, while everything else is built around them.
Out of the many different types of content writing services, static pages are one of the most important and often stand as the foundation of any website. To have an effective business website, they are essential. These pages also need to utilize SEO tactics, so they will appear higher in Google search results.
5. Skyscraper Content
Skyscraper content can be as much as 2,500 words in length or more. The main goal of this long-form content is to earn backlinks from other websites and provide a high level of detail around specific topics. This type of content also helps your website rank for certain keywords as they tend to offer a wide range of helpful information.
Skyscraper content basically represents reverse-engineered articles that have been proven to see results on search engines. The writer takes a topic they know is performing well and uses it to create a better version of the top-ranked content. Once the page is complete, other sites and readers often supply backlinks to it, helping to boost the content’s rankings.
6. Pillar Content
If you want to set your company up as an expert or a leader in your industry, pillar content is a great way to prove your authority. This type of content generally focuses on a broad topic, which can later be broken down into smaller sections. A whitepaper or ebook is a good example of pillar content that provides long-form details about something specific.
In many ways, you can consider pillar content to be multiple articles rolled into one piece. This allows readers to take a deep-dive into the information if they want to know everything possible about the subject, or they can just read a single section. Because of its length and detail, pillar content tends to do extremely well in SEO rankings.
Many companies find that offering a free download of pillar content is a great hook as a means to build their list of email subscribers.
7. Case Studies
If you want types of content writing services focused on testimonials and user experience, case studies are one of the most powerful ways to attract new customers. When you use case studies as a part of your content strategy, you use them to emphasize success stories from your previous customers and campaigns. People love to see what others have experienced or the results they have seen by using your product or services.
When it comes to influencing purchases, case studies are extremely effective. Marketers use them to boost their conversion rate optimization and to convince clients to try your product. The case studies you use show off how you differentiate your offerings from competitors and show your product value.
8. Social Media Posts
While there are many types of content writing services you can use, more businesses than ever are now using some type of social media posts or ads. The techniques you incorporate depend on whether you want to do a paid ad or an organic social post. While a social campaign doesn’t require money to spread your message, a paid ad can get seen by new viewers and expand your reach.
For your posts to be effective, they should typically be short and sweet. You’ll want something to attract the viewer’s attention and catalyze action without boring them. The best content writers have the skills necessary to engage viewers and turn them into returning clients.
In a recent study, email marketing’s ROI worked out to incredible earnings of $42 for every $1 spent. While email has been around for years, it continues to be an extremely effective marketing tactic. They can be conveniently automated with innovative software options and are great for building customer relationships.
When it comes to integrating email into your content strategy, the types of digital writing you want depends on your goals. You may want to do drip campaigns and nurture emails to move new leads along your sales channel. Meanwhile, newsletters can inform previous customers about new products, events, and changes going on with your company.
Looking for the Best Content Writers?
By using different types of content writing services as part of your marketing strategies, you can promote your company and raise brand awareness like never before. While some types of digital writing generate leads, other types of content nurture customer relationships to boost loyalty and future purchases.
With top-rated content writing services from Pure Inbound, you will expand your business and reach new online consumers. To learn more about how we can help, please complete our online contact form today!