With millions of articles published each day, it is harder than ever to stand out from other websites and companies. In order to reach out to potential clients, your company needs unique, long-lasting content. As the world of blogging and web copy continues to grow, focusing on high-quality evergreen content has become a more successful goal than simply aiming for a high quantity of content.
When you create evergreen content, you are able to make quality articles, videos, and images. Because your readers are interested in the content and want to know more, you can also achieve better conversion and engagement rates.
Plus, your evergreen content strategy allows you to save money since the content stays relevant for a longer period of time.
What Is Evergreen Content?
This form of content writing focuses on making the most relevant, fresh content for readers. It is meant to be long-lasting, so it never appears out-of-date or behind the times.
The evergreen content definition got its name from evergreen trees which never lose their leaves, whether it’s wintertime or the middle of summer. Like evergreen trees, evergreen content for marketing remains relevant for years to come. Because of this, the content’s traffic will keep growing over time instead of drying up after a few months have passed by.
Evergreen content isn’t created as headline news articles, fashion trend articles, recent statistics, holiday-focused content, or pop culture fads. Over the long run, this kind of content will retain its value and remain useful for readers no matter the time of year. For this kind of strategy to work effectively, you have to create evergreen topics and content which match the unique interests and needs of your readers.
The 8 Reasons Why You Need Evergreen Content
There are a variety of reasons why you should learn how to create evergreen content. From saving money in your marketing budget to attracting more website traffic, evergreen articles can help your company in a variety of ways.
1. Bring in Organic Traffic
Among the biggest reasons why you need evergreen content for SEO is to bring in website traffic. More than 90% of the pages across the internet don’t bring in organic search traffic from search engines. While less than 1% of pages are responsible for the majority of Google’s organic traffic.
Trendy topics might cause your views to peak briefly, but the website traffic stops as soon as the trend is gone. But when you use evergreen articles, the traffic increases over time and remains steady.
As an example, people will always search for articles on removing coffee stains, but they won’t need the specifics of a current fashion trend forever.
2. Multiple Content Types Can Become Evergreen
While news articles aren’t considered evergreen apart from their historical benefits, there are many content types you can use. Skyscraper content, case studies, and how-to guides are generally considered evergreen. If the information is still useful and timely in a year or two, there is a good chance it qualifies as an evergreen article.
Many companies use evergreen formats like product reviews, tutorials, and top tips. You can also create evergreen videos, lists, and encyclopedia-style entries.
3. Keep Generating Leads Over Time
You don’t want to generate a bunch of leads today and never have another one come in. When you invest in evergreen content marketing, you aren’t making leads only for the present. Your posts will remain relevant for years, so you will continue to receive a large amount of traffic.
If your posts are optimized for leads, the ongoing traffic will help you bring in more business. Other than initially publishing and promoting your evergreen content, you don’t have to do any more work to bring in these leads for that single piece.
4. Spend Less Time Working on Content
While most people dream about escaping the rat race, few people are able to achieve this goal in real life. When you use an evergreen content strategy, you can spend less time working on brainstorming and writing new content every day. You won’t have to update or change your site’s content as often, so you can devote your time to more enjoyable pursuits.
If you normally hire content writers or marketers to run your site, evergreen articles will help you save money thanks to their longevity. When you have a consistent stream of leads and stable traffic, you don’t have to spend as much of your marketing budget hiring writers and marketers to work on your company’s website.
5. Increase Your Search Engine Rankings
According to research studies, the top search result in Google gets at least 33% of traffic. The top three results get 61.5% of all traffic for the search term.
If you want to get the majority of the traffic for your targeted keyword terms, then you need to be in the top three results.
Because evergreen content for SEO focuses on timeless topics, these blog articles generally rank well in the search engines over time and quickly become some of the most reliable pieces of content you’ll find online. As each month passes by, the content continues to climb the rankings. In order to achieve a high spot on Google and other search engines, you simply need to optimize your articles and focus on the right keywords.
6. Achieve Long-Term Relevance for Your SEO Strategy
One of the most important things about having an evergreen content strategy is how it helps you achieve your long-term marketing goals. You are building content that will remain relevant for years to come, so these articles can become a part of your long-term SEO strategy.
Even after five years have passed by, your evergreen articles have the potential to appear fresh and relevant to your readers.
For example, if you write an article about building a patio or deck, your article will remain useful for your readers over a long timeframe. Deck construction techniques are unlikely to change in a major way any time soon, so your articles and videos will keep helping your readers for years.
In comparison, an article about today’s trends will only help your readers for a few weeks or months before you have to create entirely new content.
7. Retain More Readers
Your readers arrive at your website for a reason. They are searching for information about something regarding your business services or products, and they will remain on your site if you provide them with what they are looking for.
Your goal should be to identify what your readers need.
Evergreen content is good at helping readers get information or learn how to do particular tasks. If you are able to create content and help your readers, they will return to your site when they need information or a product review. Over time, these returning visitors have a stronger potential to become paying customers.
8. Build Your Authority
You want to position your company as an expert in your industry. Learning how to create evergreen content helps you achieve this goal. When you create evergreen content for SEO, you add value for your audience and address their ongoing needs.
Over time, evergreen content marketing helps you build authority in your field and trust among your readers.
Eventually, these readers will join your sales funnel when they need your specific products or services. No matter what your industry is, building credibility and authority will help you boost your brand image and become a thought leader in your field.
Need Help Creating Effective Evergreen Content?
Whether you run a world-class corporation or a small business, evergreen content can help your company thrive for years to come. When you incorporate evergreen articles into your SEO strategy, you are also able to increase your search engine rankings.
Over time, this allows you to bring in more website traffic, leads, and long-lasting clients.
You can use evergreen strategies for content types such as how-to tutorials, reviews, recipes, FAQ sections, skyscraper articles, 10X articles, and encyclopedia articles. All you have to do is find article topics that are relevant to your business and your SEO strategy.
If you need help creating evergreen articles paired with a marketing strategy, reach out to the team of SEO experts at Pure Inbound today!